Our mission

Innovation and Insight’s international team of experts brings a variety of disciplines to the table; unparalleled regional, linguistic, cultural and political knowledge, news media understanding, diplomatic, military, disaster response and development experience. We quickly gain a 360-degree understanding of the challenge, and then build strategies combining communications platforms, relationship building and physical activity. Our local teams ensure that all of the interventions we design are culturally relevant and resonate with the intended audiences. This combination of broad subject matter expertise and local knowledge is how we achieve impact.

Our values

Innovation and Insight is committed to excellence through innovation. Not innovation for innovation’s sake, but innovation in the pursuit of solutions to the complex problems we face. We work tirelessly to support and empower people living in the countries in which we operate because we believe that sustainable solutions ultimately come from the communities themselves.

Innovation and Insight operates with great care for cultural norms while maintaining gender sensitivity and providing a voice to the vulnerable. We value discretion and integrity in all our client relationships. These values are built into the fabric of all our projects.

What we do

We bridge the gaps that make good projects and causes fail. Our specialty is translating intent into action, and we do it by seeking knowledge to understand the correct activity and then using modern methods of communications alongside old-fashioned personal interaction. On a daily basis, our international experts assess challenges, brief clients on what needs to be done and support them as they implement the right activities backed up by media and other outreach efforts. We judge success by our ability to change behaviours and attitudes, and - ultimately - achieving our clients’ intent.

We work on a range of issues including: corporate, political and military strategic communications, risk mitigation, crisis first response, grassroots engagement and empowerment, counter-extremism, counter-terrorism, post-conflict recovery, conflict mitigation, stabilisation, reconstruction and development.

Our people

Innovation and Insight’s international team of experts brings a variety of disciplines to the table; unparalleled regional, linguistic, cultural and political knowledge, news media understanding, diplomatic, military, disaster response and development experience. We quickly gain a 360-degree understanding of the challenge, and then build strategies combining communications platforms, relationship building and physical activity. Our local teams ensure that all of the interventions we design are culturally relevant and resonate with the intended audiences. This combination of broad subject matter expertise and local knowledge is how we achieve impact.

Geographies

We have extensive experience working in the Middle East. Much of our focus is on Syria and Iraq. We have further experience in North and West Africa, South Asia and South America. Our offices are forward-based in Turkey, Iraq and Jordan and are 75% staffed by local talent, reflecting our approach to our operations. In our experience, the greatest impact is achieved on the ground with local teams, not remotely with foreign ones

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