IN2: The Leading Behaviour Change Communications Specialists in the Middle East

IN2 proudly participated in the Global Media Congress (GMC) 2024, a premier event bringing together media leaders, innovators, and communication experts from the UAE, GCC, and beyond. Hosted at ADIPEC, the event served as a platform for forward-thinking discussions, cutting-edge solutions, and the latest trends shaping the future of media, digital transformation, and sustainability.

Sustainability & Innovation at the IN2 Booth

At IN2, we believe that media and strategic communication are powerful tools for driving behaviour change. As the leading behaviour change communications specialists in the Middle East, our presence at GMC 2024 showcased our commitment to innovation, sustainability, and actionable impact.

🌱 A Booth Built from Recycled Materials

• Sustainability was at the heart of our booth design, crafted entirely from recycled materials to reduce waste and promote environmentally responsible solutions.

🎮 Immersive VR Experience for Sustainability Awareness

• Our interactive virtual reality (VR) journey demonstrated how small, everyday actions can lead to significant environmental impact, encouraging visitors to adopt sustainable lifestyles.

🌿 Plantable Seed Calendar: Turning Engagement into Action

• One of our most engaging giveaways, our plantable seed calendar, transformed a simple branded item into a living sustainability initiative, encouraging participants to grow plants from the calendar pages.

Transforming Media Through Behaviour Change Communications

Beyond technology and innovation, GMC 2024 was an opportunity to showcase how behaviour change communications can drive real impact. We engaged with industry leaders, policymakers, and media professionals, exchanging insights on:

✅ The power of digital storytelling in raising awareness and inspiring action on sustainability
✅ How sustainability-focused media strategies create long-term, measurable impact
✅ The importance of data-driven communication to influence behaviour and shape public perception

Watch Our GMC 2024 Highlights!

We’ve captured the best moments of our GMC 2024 experience, showcasing how innovation, media, and sustainability come together to create change.
🎥 [Insert Link to GMC 2024 Highlights Video]

Looking Ahead: Driving Impact Through Strategic Communication

As the leading behaviour change communications agency in the Middle East, IN2 remains committed to creating transformative media strategies that influence perceptions, inspire action, and drive sustainable change.

The insights and collaborations from GMC 2024 reinforce our mission to harness the power of storytelling, psychology, and technology to shape a more sustainable, responsible, and engaged world.

A huge thank you to everyone who visited our booth, engaged with our team, and joined us in this important conversation.

🚀 Let’s continue shaping a brighter, more sustainable future—together!

🔗 Stay connected with IN2 for more insights, updates, and innovations in media and behaviour change communications.