IN2 at the 10th Annual Riga-Strat-Com Dialogue

IN2 was honoured to participate in the 10th annual Riga-Strat-Com Dialogue, a two-day event bringing together global leaders, thinkers, and policymakers to explore the future of strategic communications and its essential role in safeguarding democracies. As we engaged in meaningful discussions, three key themes emerged that will shape the way we approach communications moving forward.

 

1. Strengthening Democratic Resilience

In a year when approximately four billion people will cast their votes worldwide, it's crucial for communicators to play an active role in fortifying democracies against both internal and external threats. Our key takeaways include:

• Addressing internal challenges: To protect democracy, we must first address underlying societal issues such as inequality and social mobility. If left unaddressed, these grievances can erode the foundations of democracy.
• Promoting credible voices: Elevating the voices of scientists, cultural figures, and trusted opinion leaders is essential. Ensuring transparency and rigorous fact-checking across media landscapes will help combat misinformation and restore trust.
• Celebrating democracy: Even amidst global democratic backsliding, nine out of ten people still believe in democratic values. We should celebrate democracy, especially during elections, which embody the prosperity and diversity that democracy brings.

 

 

2. Cultivating Trust and Meaningful Relationships

In today's complex communication environment, cultivating trust and genuine relationships is more important than ever. Key points to consider:

• Prioritising relationships over messaging: Genuine, long-term relationships should take precedence over transactional communications. Instead of focusing on defensive responses, communicators must address core issues and foster true connections.
• Source credibility over truth: In a time when trust often hinges on the credibility of the messenger rather than the message itself, authentic relationships become crucial. Solutions may be global in nature, but their effectiveness relies on a deep understanding of local communities and their unique contexts.

 

3. AI as a Double-Edged Sword

Artificial intelligence (AI) is transforming the world of communications, presenting both challenges and opportunities. We must be prepared to navigate this dual reality:

• Challenges: AI can exacerbate existing issues, such as the spread of misinformation, echo chambers, and privacy concerns. These are pressing challenges that communicators must address head-on.
• Opportunities: While AI poses risks, it also offers unparalleled opportunities for innovation and empowerment. By leveraging AI tools for tasks like message testing and personalised audience engagement, communicators can adapt to the evolving landscape and find new ways to build trust.

 

 

Turning Insights into Action at IN2

At IN2, we are committed to translating these insights into tangible action. Our ongoing work reflects this dedication to building trust, empowering local voices, and driving positive social and behavioural change. Here's how we're making a difference:

• Implementing social and behavioural change: Our team of over 160 experts excels in turning research and analysis into dynamic, resonant campaigns that drive lasting impact. We don't just talk about change—we make it happen.
• Empowering local communities: Trust is built from the ground up, especially in high-risk and hard-to-reach areas. We engage in two-way, community-led communications to foster long-term relationships and ensure our initiatives remain credible and effective.
• Harnessing AI responsibly: We've integrated cutting-edge AI tools into our workflow, improving efficiency and results for our clients. For example, we use AI-powered analytics to gain deeper insights into audience behaviour and AI-driven creativity tools to generate engaging content.

 

As we continue to navigate the challenges and opportunities of a rapidly changing world, events like the Riga-Strat-Com Dialogue provide invaluable insights. We are already looking forward to next year's event, but until then, it's time to put these lessons into action.