Countering Disinformation

Countering Disinformation

Disinformation is a creeping threat that can undermine the very foundations of our societies. As a trusted partner
of tech companies like Meta, IN2's counter-disinformation unit has the tools and expertise to expose and take down
mis- and disinformation, and even shut down platforms that chronically publish false or misleading information.

In 2019, we established the Disinformation Disruption Capability (DDC) as a dedicated, in-house team focused on
identifying, understanding, countering, and pre-empting mis-, dis- and mal-information threats, referred to more
generally as disinformation. Since 2019, we have developed expertise identifying, countering, and taking down
disinformation from social media platforms. We also help communities adapt to the realities of climate change by
debunking harmful climate-related mis- and disinformation and providing audiences with tools and information to
mitigate its effects.

Disinformation narratives manipulate people's beliefs and opinions, potentially leading to misunderstandings, social
unrest, and violence They drive conspiracy theories, fuel mistrust in institutions, and discourage civic engagement,
with serious consequences for public health, national security, and democracy. In an age where information spreads
quickly through social media, it is crucial to be aware of the dangers of malign narratives, understand the threat
actors that proliferate them and to build resilience in populations at risk.

IN2 DDC use customised, bespoke methodologies and tools to address a variety of topics such as elections, climate
change, community cohesion, COVID-19, socio-political tensions and attacks on minorities and women. We proactively
counter harmful narratives by training citizens and civil society, equipping vulnerable audiences with the tools to
distinguish between trustworthy and untrustworthy information and preventing the spread of harmful narratives before
they take hold.

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